A designer who believes good design is applying creativity and rationale through empathy and technique. ✦
🐚 Hi, I'm Dongying
5 years of experience helping startups and corporates to build product success and design excellence
Below the fold is a highlight of my product design experience
📐 Skills
Product Design Design Research | Rapid Prototyping | Design Strategy | Wireframe | Prototype
Usability WCAG | Norman heuristics | Human interface guideline | ADA | Usability testing | Cognitive biases | UX laws
Graphic Design Branding | Marketing Strategy | Illustration | Storytelling
Front-end CSS | HTML
Spatial Design 3D Modeling | Space Planning | Parametric design
💼 Education
2016-2020
B.S Architecture. Minor in Real Estate
University of Cincinnati - Dean’s Lists
2020-2021
UIUX Certificate. Graphic Design Certificate
California Institute of the Arts
👩💻 Past experience
July.2022- Jan. 2025
Building softwares across startups to corporate
❤️🩹 Personify Health, B2B2C, UX Designer
Enhanced user engagement content efficiency for Journeys, led the redesign discovery for Healthy Habit, and raised client satisfaction with a fully rebranded health dashboard.
July.2021- Jan. 2025
⚖️ Intellext, B2B, Product Designer
Improved product-market fit and launched AI features for a contract management app for legal.
Nov. 2019
Winner in a Facebook design hackathon
Jan. 2018 - Aug. 2019
3 design internships
Assisted designs end-to-end during conceptual, permit, construction, to administration phases.
Egan Simon Architecture
LA homeless shelter in Skid Row
Single-family Mediterranean house
Quezada Architecture
Marin city health and wellness center
Ware Malcomb
CBRE office
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My interest
I’m a product designer with a background in UX, architecture, real estate, and graphic design. I’m bilingual and was raised in China and the US. My diverse background brings me a multidisciplinary approach to design, helping me navigate ambiguity, sensing diversity, uncovering meaningful problems, and crafting solutions that create value for both users and businesses. The most rewarding thing for me is helping others working towards a challenging digital experiences where the complex/ambiguous becomes simpler, while keeping it intuitive and impactful.
I’ve always been drawn to art, visual expression, and a little bit of psychology. Outside of work, I am a creator and an observer who recharge through creative activities like cooking, dancing, drawing, and writing!
