design generalist/strategist/innovator who resolves complex user insights and business needs through rationale, creativity, and craft. ✦

🐚 Hi, I'm Dongying

Below the fold is a highlight of my 5 years of product design experience, building product success

  • Screenshot of the Personify Health app displaying an article about non-exercise activity and its benefits, shown on a desktop and a mobile device.
  • Slide from a presentation titled 'Healthy Habit usability audit' by Personify Health, dated December 2024, with a list of topics including process, audit summary, evaluation results, usability- discoverability connection, next steps, and HMW.
  • A digital dashboard displaying platform UI improvements for a healthcare platform, with graphs, charts, and menu options on the screen.
  • Screenshot of a digital contract management platform displaying a business/vendor agreement and a keyword search for contracts, with profile photo of a woman labeled Anu Gardiner, Head of Sales.
  • A woman smiling and looking at her phone, standing outside with a cityscape in the background.
Go to Professional Work

  • My interest

    I’m a product designer with a background in UX, architecture, real estate, and graphic design. I’m bilingual and was raised in China and the US. My diverse background brings me a multidisciplinary approach to design, helping me navigate ambiguity, sensing diversity, uncovering meaningful problems, and crafting solutions that create value for both users and businesses. The most rewarding thing for me is helping others working towards a challenging digital experiences where the complex/ambiguous becomes simpler, while keeping it intuitive and impactful.

    I’ve always been drawn to art, visual expression, and a little bit of psychology. Outside of work, I am a creator and an observer who recharge through creative activities like cooking, dancing, drawing, and writing!

📐 Skills

Product Design IOS & Android | web | responsive design | user flow | wireframe | prototype | design system | service design | Research | Design Strategy | Conversational Design | AI process

Usability WCAG | Norman heuristics | Human interface guideline | ADA | Usability testing | Cognitive biases | UX laws

Graphic Design Branding | Marketing Strategy | Illustration | Storytelling

Spatial Design 3D Modeling | Space Planning | Parametric design

💼 Education

2016-2020

B.S Architecture. Minor in Real Estate

University of Cincinnati - Dean’s Lists

2020-2021

UIUX Certificate. Graphic Design Certificate

California Institute of the Arts

👩‍💻 Past experience

July.2022- Jan. 2025

Building software for health and legal industries

❤️‍🩹 Personify Health, B2B2C, UX Designer

Enhanced user engagement content efficiency for Journeys, led the redesign discovery for Healthy Habit, and raised client satisfaction with a fully rebranded health dashboard.

July.2021- Jan. 2025

⚖️ Intellext, B2B, Product Designer

Improved product-market fit and launched AI features for a contract management app for legal.

Nov. 2019

Winner in a Facebook design hackathon

Jan. 2018 - Aug. 2019

3 design internships

Assisted designs end-to-end during conceptual, permit, construction, to administration phases.

  • Egan Simon Architecture

    LA homeless shelter in Skid Row

    Single-family Mediterranean house

  • Quezada Architecture

    Marin city health and wellness center

  • Ware Malcomb

    CBRE office